Friday 8 May 2009

Terms and definitions (10)

  • DELIVERABLE – A document created during the course of a web design project to facilitate communications, capture decisions, and stimulate innovation.

  • COMPETITIVE ANALYSIS – A web design competitive analysis shows the differences between the site you’re working on and comparable sites. The differences highlighted and the sites compared in the document depend on the purpose of the analysis.

  • CONCEPT MODEL – A concept model is a diagram that shows the relationships between different abstract concepts. You can apply the concept modeling technique in a variety of circumstances to explain different aspects of a web site. Also known as concept maps or affinity diagrams.

  • PERSONAS – A summary representation of the system’s intended users, often described as real people. Any project can have one or more personas, each representing a different kind of audience for the system. Also known as: user profiles, user role definitions, audience profiles.

  • USABILITY REPORTS – The usability report is the outcome of a usability test, whose results are compiled into an actionable format.


Brown, Daniel . Communicating Design: Developing Web Site Documentation for Design and Planning. Berkeley, CA: New Riders, 2007.

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